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Bachelor of Applied Business

Your bachelor's degree in business will be awarded to you at the successful completion of year 3 (or part-time equivalent).

Course structure

Course summary

Course code LBAB
Course name Bachelor of Applied Business
Course duration 3 years full-time, or part-time equivalent^
Location Online
Available internationally Yes

^ Minimum timeframe for the bachelor's degree is 36 months and can vary according to absence, advanced standing status, studying full-time versus part-time, availability of subjects and your progress in the course.

Why is this course right for me?

The world of business is so diverse, planning a career path can be tricky. However, many sought-after skills are universal and this allows you to look at a wider range of roles and opportunities.

If you are looking to change careers, move into a new role or start your own enterprise, you’ll find the content of this bachelor of business online course invaluable. Studying an applied business qualification will introduce you to the workings of organisations and their structure, increase your commercial awareness and allow you to build practical knowledge that will be essential for your future career goals.

What is an applied degree?

Choose your course major

You have the option of studying your bachelor of business online with or without a major in either Marketing or Management.

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Related qualifications

Three exit points should your circumstances change

Our degree gives you the greatest of flexibility with our unique ‘nested’ qualifications. Should you choose to leave your course, for whatever reason, La Trobe’s online applied degrees can ensure that all your hard work is not in vain.

After satisfactorily completing Year one of your course, and you then choose to exit your studies, you will be awarded an applied diploma.

Similarly, after successful completion of year 2, should you exit at this point, you will be awarded an applied associate degree. And of course, an applied bachelor’s degree awaits you when you complete all three years. Please note that you will achieve one testamur only, and it will be for the highest achieved qualification.

Naturally, your biggest benefits come from completing year 3 and achieving your Bachelor degree.

Show me more
Study year 1 of your degree
Year 1

Diploma

After completing year 1 of your degree, you will be awarded with an applied diploma. You can add this qualification to your résumé and move forward with your career plans or embrace the option to continue your studies.

Expected income
$50K

Study year 2 of your degree
Year 2

Associate degree

Successful completion of year 2 will increase your chances of a higher-paying position with an applied associate degree. However, you are now well over half way to your applied bachelor degree, so why not continue to study while staying employed?

Expected income
$60K-80K

Study year 3 of your degree
Year 3

Bachelor degree

Your applied bachelor degree greatly improves the opportunities available to you. Armed with 3 qualifications, you will have demonstrated your ability to stay focused to achieve a goal. With the job-ready skills and knowledge acquired from your course, employers will find you highly desirable.

Expected income
$80K-100K

Engaging course content

Here are just a few of our subject overview videos that demonstrate what you can expect from the Bachelor of Applied Business. More videos are available under each subject below.

Year 1

After completing year 1 of your degree, you will be awarded with an applied diploma, should you decide to exit your degree at this point. You can add this qualification to your résumé and move forward with your career plans.

Exit with
Qualification Diploma of Applied Business
Credit points 120 credit points
Expected income $50K
Core subjects
CSE1SPX - Sustainability Practices

In this subject, students are introduced to developing and implementing a workplace sustainability policy in line with a current theoretical framework and modifying it to suit the interconnections between the economy, society and the environment. Students identify, analyse and evaluate information to develop, monitor and modify organisational policies in accordance with legislative and organisational goals and changing business circumstances. During this process, they are required to communicate and consult with internal and external stakeholders. The subject also introduces students to planning, sequencing and using systematic and analytical processes to research and gather data and to evaluate outcomes of decision-making to identify improvement. This subject addresses La Trobe’s Sustainability Thinking Essential. Sustainability Thinking entails deep appreciation of how the choices we make affects the natural, economic, social, political and cultural systems – now and in the future.

BUS1AFX - Accounting and Finance Fundamentals

Finance is concerned with raising the funds required to acquire the assets of an individual or business and managing the expenditure and investment of these funds. Accounting defines the recording of such financial transactions and reporting on the financial health and performance of an individual or business. In this subject, you will learn how to apply simple maths to make financial and investment decisions. In so doing, you will learn to make sense of accounting and financial information and learn how to use that understanding to solve financial problems of both a personal and business nature.

BUS1BFX - Business Fundamentals

In this subject you will examine how businesses operate in a local, regional and global environment and how this might change in the future. You will actively engage with current business issues and establish a broad foundation of business knowledge essential to everyone in the business world. With a particular focus on contemporary management practices, this subject is designed to develop critical thinking, creative problem-solving and academic research and writing skills. You will also work closely with fellow students to enhance business skills and engage in thinking about and discussing big ideas shaping the world of work, into which you will graduate. You will develop an awareness of the external and internal contexts that shape todays business practices.

MKT1MDX - Marketing: Stand & Deliver

Marketing: Stand and Deliver is an introductory unit to marketing principles and practice as applied to mainly fast-moving consumer goods. The subject is designed to give you a broad understanding of the formal discipline of marketing and of the key marketing activities in business. Topics cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the marketing mix, and the implementation and control of marketing programs. As a prerequisite to further study in marketing, this subject provides a sound foundation for future marketing subjects, advanced skill development and your career.

MGT1OBX - Working with Others

Working with Others will provide an introduction to individual characteristics, interpersonal relationships and group processes, as they relate to individual behaviour and outcomes in organisations. Organisational behaviour theory and concepts will be applied to current organisational problems relating to motivation, decision-making, teamwork, leadership and diversity. In online forums and exercises students will develop the capabilities to work effectively in teams and lead teams to achieve their goals.

Elective subjects (choose 3)
Business electives
MKT1ADX - Advertising in a Digital Age

In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix. You will learn about advertising, direct marketing, personal selling, publicity and PR. You will develop communication messages that have meaning and impact for consumers in today’s digital age. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers.

BUS101X - Business Communications

The business environment is a complex web of internal and external relationships, creating and requiring the ongoing exchange of information. It is only through effective business communications that this volume of information can be delivered and deciphered to reach a level of shared understanding. This subject introduces you to the fundamental principles of business communication including, forming and supporting written and oral arguments, the influence of new media on business communications and the varied considerations of communications held with internal and external publics. In addition, you will develop the skills to be able to contextualise and tailor business communications to suit diverse audiences. In application of these concepts, you will be able to diagnose common business communication breakdowns, improve their own communication practices and utilise effective communications to maintain business relationships. 

MGT1FOX - Foundations of Management

This subject provides an introduction to the management of organisations. It provides an understanding of the fundamental concepts and relevant issues relating to the management of firms operating in the modern Australian and global business environment. The relationship between management theory, practice and organisational performance will be explored within the context of both individual effect and organisational outcomes.

BUS2WDX - Manage Diversity and Inclusion

Organisations operate in a global economy. As a manager and leader, it is your responsibility to get the best out of your employees and respond to customer needs. In this subject you will develop the practical skills for the next generation leading in a diverse workforce. Managing diversity isn't just about abiding by legal obligations, it's about recognising and valuing human differences and being able to create an inclusive environment, where employees have the opportunity to achieve their full potential. This subject will help you to develop a deep understanding of diversity and so in create an inclusive workplace. You'll reflect on your own attitudes and bias, as well as researching strategies, policies and practices that develop and promote a diverse, inclusive workforce.

BUS2PMX - Project Management

This subject develops the essential skills required to plan, develop and execute a project within an allocated budget and timeline. Students develop an understanding of the different types of projects that exist across a range of industries and job roles. They will learn how to define the parameters of a project, including the project scope, relevant stakeholders, resources and reporting requirements. The subject incorporates project management methodology and provides students with the opportunity to use project management tools to develop and implement a project plan.

IT electives
CSE1CFX - Cloud Foundations

Cloud computing is becoming an increasingly common environment for organisations to operate their IT systems. In this subject, you will learn about the breadth of cloud computing, including an introduction to cloud concepts, the services that can be provided on the cloud, and the setup of cloud services. You will also examine various cloud models and their suitability for specific organisational circumstances. This subject is designed to prepare students for undertaking an associated vendor certification.

CSE2DCX - Database Fundamentals on the Cloud

To operate effectively within any information system, an understanding of the theory and practice of database management systems is essential. This subject is designed to deepen students' interest and expertise in databases in general with a focus on cloud databases. A cloud database stores/processes data on the cloud. We start by looking at how database systems have evolved. The subject is mainly concerned with the relational data model and students learn the basics of database design using entity-relationship diagrams and how this design can then be mapped onto the relational model. A significant part of the subject is devoted to the use of structured query language (SQL). A commercial database management system will be used throughout the subject to provide hands-on skills. Foundations of normalising as well as data security will also be discussed. This subject is designed to prepare students for undertaking an associated vendor certification.

CSE1ISX - Information Systems

In this subject, students are introduced to the concept of an information system (IS) including file design, input/output/interface design, file conversion and implementation techniques. This subject deals with systems development life cycle as a framework for IS development and emphasises the role and involvement of users in an IS project. The use of appropriate fact-finding techniques in systems analysis and an introduction to data flow and E-R modelling are covered. Several information system case studies are used to illustrate the concepts introduced. Students will receive hands-on experience in the construction of a small information system using a suitable prototyping tool.

CSE1SIX - Information Systems Infrastructure

Appropriate Information Systems infrastructure is crucial to the successful operation of any organisation. This subject covers the selection and implementation of systems infrastructure dependent on client needs. There is a focus on the setup and troubleshooting of machine hardware and networks and the configuration of operating systems. This subject is designed to prepare students for undertaking an associated vendor certification.

CSE1ITX - Information Technology Fundamentals

This subject provides a general introduction to the breadth of the field of information technology. Areas covered include the main components and operation of IT devices, data storage and retrieval, networks, programming and website development.

CSE1IOX - Intermediate Object Oriented Programming

The Object-Oriented Programming (OOP) approach allows for the streamlined development of complex programming solutions. This subject aims to build on the knowledge and skills with Object-Oriented Programming gained in prior studies. The subject delves more deeply into Object-Oriented Programming concepts and how they can be applied to develop more complex and innovative programming solutions. Previously learnt Software Engineering skills are also further developed.

CSE2NFX - Network Engineering Fundamentals

In this subject, we lay the foundation for internetworking. Basic building blocks of internetworking in terms of two main reference models are introduced. Two main reference models, OSI and TCP/IP are examined in detail mainly by analysing each layer's functionality and different protocols involved. Few of the critical concepts in network design like, IP addressing, IP Subnetting, VLSM, IP routing, local area network technologies (Ethernet), switching and packet analysis are also introduced with a practical approach as an enabler to perform small network designs. This subject is designed to prepare students for undertaking an associated vendor certification.

CSE1OFX - Object Oriented Programming Fundamentals

Students are introduced to object oriented programming concepts through a contemporary programming language. Topics covered include classes and objects, encapsulation and inheritance, primitive data types, flow of control, methods, basic input/output and arrays. Software engineering principles are introduced, including coding standards, class design and testing strategies.

CSE1PGX - Programming Environment

In this subject, students are introduced to the environments, tools, techniques and methods of thinking needed to analyse simple data processing problems and develop effective and efficient software solutions. It is assumed that participants have no previous exposure to programming.

Year 2

Successful completion of year 2 will increase your chances of a higher-paying position should you choose to exit your studies with an applied qualification that employers are looking for. However, you are now well over halfway to your applied bachelor degree so why not continue to study while staying employed?

Exit with
Qualification Associate Degree of Applied Business
Credit points 240 credit points
Expected income $60K-$80K
Core subjects
BUS2BIX - Business Innovation

Innovation is a hot topic in business today, but what does it really mean, how is it different to creativity and how do companies successfully innovate? This subject addresses these questions and more, while providing you with practical strategies to enhance your creativity and develop an innovation mindset. You will study the principles of innovation across strategy, systems, processes and culture. You will apply your research and critical thinking skills to identify, evaluate and assess opportunities to innovate. You will also develop skills to plan, implement and evaluate innovation strategies that make a positive difference to a customer’s perceived value. This subject uses a case-based approach, where you will investigate various innovation case studies from a range of companies around the world to examine how they innovate.

LST2BSX - Introduction to Business Law & Ethics

In this subject, students are introduced to some of the core principles of contract and consumer protection law, the law of negligence and property law. In addition, students are exposed to ethical standards that apply to business activities, such as contractual relationships and special legal protections against unethical business practices. The subject also adopts a skills-based learning approach. It does this through teaching the basic techniques of legal problem-solving and promoting an understanding of the dynamic nature of the law. These skills prepare students for more advanced law subjects as well as their professional careers.

BUS1BUX - Investigating Economic Issues

Economics is the study of incentives and human behaviour and in particular the choices that individuals, businesses and governments make to deal with scarcity. In Investigating Economic Issues you will undertake research into current economic issues and apply economic concepts and frameworks to critically analyse economic problems and suggest solutions. You will learn how the forces of demand and supply coordinate the behaviour of individuals and businesses in the market and how government policy affects market outcomes. You will study the decisions that businesses make in determining how much to produce and at what cost, and analyse how market structures affect firm choices. From an economy-wide perspective, you will investigate how to measure economic activity, inflation and unemployment, and you will examine the factors that influence these variables and their impacts on individuals, businesses and governments.

MGT2IMX - Managing Across Borders

This subject will develop and enhance your appreciation of how constant and/or evolutionary changes to the international business environment influence the operations and conduct of domestic and cross border For-Profit and Not for Profit enterprises. You will examine key strategic and structural drivers and tools that support globalization and the establishment of multi-national enterprises. You will be exposed to the models, approaches and challenges of successful cross- cultural management, negotiations, communications, and knowledge transfer.

BUS1ABX - Analysing Business Data

In a world where organisations are confronted with a vast amount of information, there is an ever-increasing demand for graduates who can make effective use of data. This subject will help students to become more competent users of information and will develop their understanding of decision-making processes. The subject will assist students to attain an introductory level of statistical literacy as they apply statistical concepts to critical business problems and major social issues.

Elective subjects (choose 3)
Business electives
MGT2BEX - Business Ethics

In this subject you will be introduced to a number of moral frameworks that you will use to analyse ethical issues for management. You will participate in innovative and challenging learning experiences/processes via the completion of online tasks. You will adopt relevant roles to participate in a high-level, ethics and rights discussion and debate to consider issues relating to organisations, global trade, advertising, the environment, politics, corruption and governance and the person as an individual. Working individually and in teams, within a collaborative learning environment, you will explore and analyse relevant literatures to develop moral reasoning in order to present an ethically based case to their peers and/or external parties.

MKT2CBX - Consumer Behaviour

This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. You will analyse psychological, socio-cultural, and situational factors influencing consumer decision-making process and the role of consumer behaviour in the development of effective marketing strategies. Throughout the subject, you will develop skills of relevance for understanding and managing consumer behaviour including problem solving, critical thinking, interpretation and analysis, and micro-blog writing.

MKT2BBX - Digital Branding & Retailing

Brands are a key source of competitive advantage for firms. Yet, building and maintaining a strong brand in an increasingly digital environment is an on-going challenge. In this subject, you will learn the fundamental principles and theories of branding that apply across all contexts. You will also explore how branding is changing in the face of digital disruption, and how marketers are using digital marketing strategies to build strong brands across multiple channels and retail platforms. At the end of the course, you will have put yourself in the shoes of a brand manager and developed the necessary skills to measure, manage and optimize brand performance within a highly complex modern world.

BUS201X - Experiential Workplace Learning

In this online subject, undergraduate students are given the opportunity to undertake 100-120 hours of work placement in for profit, not for profit, NGO or government enterprise - either within Australia or overseas. Students engage in a professional setting that promotes the development of workplace acumen, professional skills, agency and self-efficacy. The subject includes the opportunity to combine hands-on experience with theoretical platforms of reflection and evaluation - a skill that enhances students' employability and self-awareness. In self-sourced or arranged placements, students learn to understand and meaningfully interact with a variety of factors driving, challenging and inspiring the world of work.

MGT2HRX - Human Resource Management

In this subject you will explore the strategic and operational issues involved in managing staff in the workplace. You will examine the challenges facing human resource managers in contemporary Australian organisations and develop an understanding of human resource management practices in our continually changing social, economic, industrial relations and organisational environments. You will explore the reasons underpinning the increasing recognition of human resource management (HRM) within organisations as well as the field’s underlying purposes. Throughout this subject an emphasis is placed on a strategic approach to HRM in addition to the functional and operational aspects.

BUS2WDX - Manage Diversity and Inclusion

Organisations operate in a global economy. As a manager and leader, it is your responsibility to get the best out of your employees and respond to customer needs. In this subject you will develop the practical skills for the next generation leading in a diverse workforce. Managing diversity isn't just about abiding by legal obligations, it's about recognising and valuing human differences and being able to create an inclusive environment, where employees have the opportunity to achieve their full potential. This subject will help you to develop a deep understanding of diversity and so in create an inclusive workplace. You'll reflect on your own attitudes and bias, as well as researching strategies, policies and practices that develop and promote a diverse, inclusive workforce.

MKT2MRX - Market, Audience & Social Research

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.

BUS2PMX - Project Management

This subject develops the essential skills required to plan, develop and execute a project within an allocated budget and timeline. Students develop an understanding of the different types of projects that exist across a range of industries and job roles. They will learn how to define the parameters of a project, including the project scope, relevant stakeholders, resources and reporting requirements. The subject incorporates project management methodology and provides students with the opportunity to use project management tools to develop and implement a project plan.

IT electives
MAT2DMX - Discrete Mathematics for Computer Science

This subject is an introduction to discrete mathematics. Concepts in discrete mathematics are useful in several branches of computer science as computers operate in discrete binary states. Among the topics covered are: sets, functions, relations, counting, sequences, modular arithmetic and Big-O notation. All these topics are central to the application of mathematics in electronics and computer science.

CSE2ANX - Advanced Computer Networks

This subject covers multiple WAN technologies and how these are configured in different network scenarios. Students will apply their knowledge to implement appropriate WAN connectivity options on given network scenarios. Also, this covers a few of the crucial functional areas of network infrastructure such as managing, maintaining and securing the network infrastructure. This subject is designed to prepare students for the opportunity to undertake a vendor certification on networking.

CSE2ADX - Application Development in the Cloud

The focus of this subject is the skills and knowledge required to develop applications on the cloud platform. The subject provides information on creating applications, using communication protocols, web connectivity and the application of different techniques. Key concepts of application development on the cloud such as design, debug, develop and deploy are also covered.

CSE2CNX - Computer Networks

LAN switching and IP routing are the two key enablers of internetworking. This subject mainly focuses on how the switching technologies are implemented in a network and how we can secure access to a network in switch level using port-security and enhance performance of a network by using VLANs. The other main aspect covered in this subject is IP routing. Key concepts of IP routing together with different types of routing and routing protocols are carefully analysed to make critical decisions on which routing type or protocol is most suitable for a given scenario. Also, practical implementation of each of these key features is covered in a simulated environment.

CSE2DCX - Database Fundamentals on the Cloud

To operate effectively within any information system, an understanding of the theory and practice of database management systems is essential. This subject is designed to deepen students' interest and expertise in databases in general with a focus on cloud databases. A cloud database stores/processes data on the cloud. We start by looking at how database systems have evolved. The subject is mainly concerned with the relational data model and students learn the basics of database design using entity-relationship diagrams and how this design can then be mapped onto the relational model. A significant part of the subject is devoted to the use of structured query language (SQL). A commercial database management system will be used throughout the subject to provide hands-on skills. Foundations of normalising as well as data security will also be discussed. This subject is designed to prepare students for undertaking an associated vendor certification.

CSE2SDX - Information Systems Development

This subject further develops and adds to the tools and techniques introduced in CSE1ISX: Information Systems. Major topics include information systems development strategies, project management, requirements modelling, domain modelling, behavioural modelling, structural modelling and dynamic modelling. Students will learn to use Unified Modelling Language (UML) for the analysis and design phases of IS. They will gain the ability to apply knowledge of basic science and software engineering fundamentals to information systems analysis and design.

CSE2ICX - Internet Client Engineering

Web pages provide an interface for users to view and manage all manner of information from IT systems across the globe. In this subject, students will design and develop functional web pages using contemporary client and server-side web technologies including scripting languages. The subject also covers the logical design of web interfaces and the application of usability testing in the successful development of web pages.

CSE2MAX - Mobile Application Development

This subject is an introduction to mobile application development, including programming paradigms, models, technologies and platforms. Topics include the design of mobile applications, and their implementation on popular platforms such as Android, iOS and Windows (mobile versions). The unique considerations for programming with mobile devices will be studied, including application architectures, mobile user interface issues, context-aware computing, the use of mobile sensing, middleware, mobile data management, and programming with wireless connections. Cross-platform development on a range of mobile and wearable form factors will be discussed, from smartphones, to tablets of varying sizes.

CSE2NFX - Network Engineering Fundamentals

In this subject, we lay the foundation for internetworking. Basic building blocks of internetworking in terms of two main reference models are introduced. Two main reference models, OSI and TCP/IP are examined in detail mainly by analysing each layer's functionality and different protocols involved. Few of the critical concepts in network design like, IP addressing, IP Subnetting, VLSM, IP routing, local area network technologies (Ethernet), switching and packet analysis are also introduced with a practical approach as an enabler to perform small network designs. This subject is designed to prepare students for undertaking an associated vendor certification.

CSE2SAX - Operating System Administration

This subject covers the skills and knowledge required for the deployment of network servers based on an operating system. Techniques and skills for system administration are developed throughout the course of this subject. It further validates the candidate's technical abilities in understanding the architecture of an operating system, installing and configuring an operating system, working at the operating systems command line, handling files and access permissions as well as system security and performing certain maintenance tasks such as backup and restore. This subject is designed to prepare students for undertaking a vendor certification on Linux operating system.

CSE2OSX - Operating Systems

In this subject, students are introduced to modern operating systems and their major components. Students will learn these concepts by working on an operating system. Process and memory management, file systems, system management and several other concepts are also covered.

CSE2VVX - Virtualisation for the Cloud

This subject provides an understanding of virtualisation concepts and exposure to different virtualisation solutions. Students will utilise this knowledge to design, implement and manage a virtualisation solution for a given scenario. The practicality of using virtualisation on cloud is particularly emphasised.

CSE2WDX - Web Development

This subject addresses a wide spectrum of fundamental technical concepts relating to client-side web programming including creating HTML pages, writing CSS to enhance the look of HTML pages, using JavaScript and the JQuery library to implement the underlying logic, and specialised topics such as drawing, web storage, geolocation, exception handling, event handling, asynchronous programming, serialization and parallel programming. This subject is designed to prepare students for the opportunity of undertaking a vendor certification on HTML5 and JavaScript.

Year 3

Congratulations! This is the final year of your qualification. Your applied bachelor of business online degree greatly improves the opportunities available to you. A qualification of this level greatly enhances your résumé and says a great deal about you. A bachelor’s degree in business will not only will arm you with the job-ready skills and knowledge that employers are desperate for, but you will also have shown you can stay focused to achieve a goal.

Exit with
Qualification Bachelor of Applied Business
Credit points 360 credit points
Expected income $80K-100K
Core subjects
BUS3DBX - Digital Business

In this subject you will develop and enhance your online research and communication skills. In so doing, you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commerce, automotive, insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies to enhance the ability of businesses and community organisations to achieve strategic goals.

BUS3ENX - Entrepreneurship

This subject offers you the opportunity to use disciplinary knowledge and skills to resolve a business challenge. The subject attracts students from a range of fields, bringing a multidisciplinary perspective to the researching, analysis and problem-solving aspects of the challenge. In teams, you will be required to design an original business plan aimed at creating sustainable value through the provision of a particular product or service to meet an identified market opportunity. The projects aim to enhance the well-being of your community or aim to solve a social, health, economic or environmental problem. Teams must present their business plan in the form of a formal written report and a video pitch to potential investors. The subject is designed to provide you with the opportunity to enhance, demonstrate and document work-ready skills appropriate to your chosen career path.

MGT3LWX - Leadership

Effective leadership is not only valued at an organisational/managerial level, but also to enhance your influence in daily life. This subject examines the key theories and the current trends in responsible leadership across a range of work-place contexts. You will apply these theories to critically analyse contemporary Australian leaders and where possible, to apply these theories to your own work contexts. You will also reflect on your own leadership strengths and development needs in working collaboratively with others to achieve results. You will have the opportunity to examine, discuss and solve real-world leadership problems.

Elective subjects (choose 5)
Business electives
MKT3IMX - International Marketing

This subject focuses on the nature of the international marketplace and the problems and decisions facing managers of international marketing. It is comprehensive and practical, covering marketing goods and services across national boundaries, as well as within different national markets. Major topic areas covered are the international marketing imperative, analysis of foreign environments, development of international marketing strategies and the implementation of marketing programs across different nations and within nations.

MGT3OCX - Organisational Change & Development

This subject introduces you to the various concepts of Organisational Change and Development (OCD). Organisational change and development is concerned with the application of behavioural science knowledge and practice to help achieve greater organisational effectiveness. The focus of this subject is on enhancing the total organisational system within the content of the wider environment in order to enhance the organisation's capacity to achieve its goals. You will develop an understanding of the relevance of theories and principles that underlie the practice of organisational change and development in contemporary organisations.

BUS3SVX - Service Management

Services play an important role in the global economy, prompting an increasing demand for professionals with service management skills and knowledge. This subject will provide you with an understanding of the intricacies and novel characteristics of the service industry. You will learn about the evolving nature of the service industry and experience economy and be able to design and present competitive service strategies that support an organisation's competitive strategy. The subject also focuses on developing practical service management skills, such as creation of service supply relationships, management of capacity versus demand, manipulation of waiting lines through implementation of queuing models and efficient management of service inventory. Beyond the sociological theories that underpin service management, the subject highlights the importance of information technology in achieving service management advantage.

MKT3SOX - Social Marketing

Social marketing is the application of marketing principles to solve social problems. These include issues in poverty, public health, road safety, racism and climate communication and change. Increasingly, social marketing is developing its own theory base and also drawing on research in allied areas such as transformative research and wellbeing communication. It is being adopted by governments, on-governments organizations (NGOs) and other institutions around the world as they seek effective solutions relating to social issues and social problems. This subject introduces students to the theory and application of social marketing, explaining how techniques such as digital and social media, branding, segmentation and the marketing mix can be used to respond to social and wellbeing issues. Working individually and in small groups, you will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks.

MGT3SMX - Strategic Management

This subject provides students with a comprehensive understanding of techniques and models applied in organisations to ensure sustainable competitive advantage. This involves application of key theories to decisions and actions taken by an organisation’s senior management team to devise a long-term plan with the intention of developing the organisation’s core competencies and increasing the organisation’s competitiveness. Key topics in this subject include: understanding the dynamics of the internal and external environments, Value Chain Analysis, the 5 Forces Model, corporate level strategy, business level strategy, modes of entry into domestic and international markets, propensity to innovate and level of competition and corporate governance. The focus will be on developing the ability of students to understand, evaluate and effectively apply strategic management knowledge to modern organisations.

MKT3SMX - Strategic Marketing

This subject provides you with the ability to develop and communicate effective marketing strategies within organisational and non-organisation contexts by drawing upon relevant strategy concepts, theory, and analytical tools and frameworks.

BUS3WLX - Work-based learning project

This subject offers students an opportunity to apply their understanding of business principles to a real world work-based scenario. You will achieve this by working collaboratively with your current employer (or where possible industry partner) and subject lecturer to scope, research, participate in and write up a work-based project as a full credit subject. This collaborative process not only allows you the opportunity to design a project that suits your own professional ambitions but gives you a chance to demonstrate your command of relevant business discipline concepts via practical application. As such, this subject affords a unique opportunity to simultaneously contribute toward your professional and academic qualification and may even give you a competitive edge over other university graduates.

IT electives
CSE3BDX - Big Data on the Cloud

This subject covers the implementation of Big Data services on cloud. Key aspects include designing and maintaining Big Data and leveraging tools to automate data analysis using open source frameworks. This subject is designed to prepare students for undertaking a vendor certification.

CSE3CIX - Computational Intelligence for Data Analysis

Quantitative analysis plays an important role in business analytics and knowledge engineering, thus it is very useful to develop computing skills for data regression and classification. This subject covers some fundamentals of computational intelligence techniques, including fuzzy inference systems, neural networks and hybrid neuro-fuzzy systems. The subject is designed with a focus on solving time-series forecasting problems using fuzzy inference systems, where fuzzy inference mechanisms and fuzzy rule extraction from numerical data are addressed. Some advanced learning techniques for training neural networks will also be highlighted. In labs and assignments students will work with business datasets for time-series prediction using a fuzzy system, which helps to consolidate the knowledge taught in the lectures and gain a hands-on experience on computational intelligence applications in business.

CSE3CSX - Cybersecurity Fundamentals

This subject provides the concepts of cyber security. It covers a broad range of cyber security related topics such as infrastructure security, network edge security, identity and access management, firewalls and load balancers, risk management and operational and organisational security. It is also designed with a focus to protect computing infrastructure from cyber security threats and attacks.

CSE3OTX - Internet of Things

In this subject, students will learn about Internet of Things and the technologies surrounding it. They will also learn about smart objects and their usage in designing IoT-based solutions for smart homes. The course also covers real-world applications of IoT which include smart cities and industrial systems.

CSE3NWX - Networks, Systems and Web Security

This subject begins with an overview of the Open Systems Interconnection (OSI) architecture and security attacks on system services, and a discussion of different existing security mechanisms. The main focus includes cryptography, system security, network and web security. The students learn: (1) cryptographic algorithms and protocols, underlying network security applications including single-key and public-key encryption methods, hash functions, digital signatures and key exchange; (2) intrusion detection systems and firewalls that can be used to protect a computer system from security threats, such as intruders, viruses, and worm; (3) the use of cryptographic algorithms and security protocols for providing network and internet security in terms of user authentication/identification, IP security and Web security.

CSE3SOX - System Operations on the Cloud

This subject prepares the student to be able to create automatable and repeatable deployments of networks and systems on the cloud platform. Key concepts such as cloud metrics, provisioning systems, data integrity and data security are also emphasised. This subject is designed to prepare students for undertaking a vendor certification.

CSE3WSX - Wireless Network Engineering

This subject covers the fundamentals of wireless transmission. Students will study various physical layer issues and impairments, and challenges in wireless communication compared with wired communication. In-depth analysis will be carried out on CSMA/CA standards; WEP and dynamic WEP standards and the processes involved for maintaining privacy and confidentiality in wireless networks. A brief introduction will be given to Bluetooth and WiMAX technologies.

  • Identify, source and analyse information relevant to business and social challenges.
  • Evaluate a range of alternate solutions to business and social challenges and account for potentially competing economic, ethical, social and commercial perspectives in a responsible manner.
  • Communicate professionally and effectively with a range of stakeholders, using a variety of modes of communications and appropriate tools.
  • Devise innovative recommendations to business and social challenges, based on the identification of the elements of a problem and the application and evaluation of problem solving approaches.
  • Engage professionally and effectively to the success of a multicultural, team, in a manner which is respectful of the needs, values, personalities and capabilities of others.
  • Utilise digital technologies to identify, source, analyse and communicate information relevant to business and social challenges.
  • Meet the disciplinary knowledge and skill requirements for graduates seeking to commence a career in business.
Career opportunities

This course has been designed with a high employability focus in the exciting world of business. Career opportunities include:

  • Administration Manager
  • Entrepreneur
  • Executive Personal Assistant
  • New business start-up
  • Office Administrator
  • Office Manager
  • Product Manager
  • Project Assistant
  • Administration Officer
  • Executive Officer
  • Manager
  • Program Consultant
  • Program Coordinator
Key dates
Study period Start date Census date Last withdrawal End date
2021 study blocks
Study Block 1 04/01/202131/01/202128/02/202128/03/2021
Study Block 2 01/02/202128/02/202128/03/202125/04/2021
Study Block 3 01/03/202128/03/202125/04/202123/05/2021
Study Block 4 06/04/202102/05/202130/05/202127/06/2021
Study Block 5 03/05/202130/05/202127/06/202125/07/2021
Study Block 6 07/06/202104/07/202101/08/202129/08/2021
Study Block 7 05/07/202101/08/202129/08/202126/09/2021
Study Block 8 02/08/202129/08/202126/09/202124/10/2021
Study Block 9 06/09/202103/10/202131/10/202128/11/2021
Study Block 10 04/10/202131/10/202128/11/202126/12/2021
Study Block 11 01/11/202128/11/202126/12/202123/01/2022
Study Block 12 06/12/202129/12/202130/01/202227/02/2022
2022 study blocks
Study Block 1 10/01/2022 06/02/202206/03/202203/04/2022
Study Block 2 07/02/202206/03/202203/04/202201/05/2022
Study Block 3 07/03/202203/04/202201/05/202229/05/2022
Study Block 4 04/04/202201/05/202229/05/202226/06/2022
Study Block 5 02/05/202229/05/202226/06/202224/07/2022
Study Block 6 06/06/202203/07/202231/07/202228/08/2022
Study Block 7 04/07/202231/07/202228/08/202225/09/2022
Study Block 8 01/08/202228/08/202225/09/202223/10/2022
Study Block 9 05/09/202202/10/202230/10/202227/11/2022
Study Block 10 03/10/202230/10/202227/11/202225/12/2022
Study Block 11 07/11/202204/12/202201/01/202329/01/2023
Study Block 12 05/12/202230/12/202229/01/202326/02/2023
Prerequisites

For admission to any of our online courses, one of the following is required.

  • If you have completed Year 12 in the past 2 years, you will need a 50+ ATAR score with a Units 3 & 4 study score of at least 25 in English, or
  • An equivalent academic level achievement, or
  • At least two years of work experience, after leaving school

All students are required to undergo the online Pre-enrolment Assessment and achieve a pass mark of 60%.

Advanced standing

Those of you who have studied at tertiary level elsewhere, or who have relevant studies or work experience*, may be eligible for advanced standing (credit) towards your online La Trobe University qualification. Each college has specific policies in respect to the number and type of subjects and work experience it is willing to accept for advanced standing (credit) purposes.

We will inform you of the process for advanced standing at enrolment. However, if at some later point you believe you are eligible for advanced standing, please advise your Student Experience Team as soon as possible. It is preferable that you have advanced standing approved for a subject prior to starting it. Advanced standing must be approved before going through census for that subject.

For more information about advanced standing, contact us.

*Work experience recognition available to applicants of all La Trobe applied business courses.

Wellbeing

We firmly believe that learning and wellbeing are linked and that students learn best when their wellbeing is optimised. To this end, our students can enjoy personal and online support for their health and wellbeing.

Orientation

When you start your course, you will be given an invitation to join a live orientation (video conference) for the first day of your first term. This orientation is designed to answer any questions you have and help you navigate your online Learning Portal.

If you haven’t been formally studying for a while, or you just want a clearer understanding of what’s ahead, we have created an orientation portal to help you become study-ready. Not only does it highlight the features and benefits of studying online, but it’s packed with valuable information to help you succeed in your studies with us.

Student resources

Didasko deliver online learning resources for La Trobe University qualifications. The resources can vary from subject to subject and can include:

  • Multimedia
    Didasko have an award-winning content creation department that produce engaging learning resources.
  • Live video
    Didasko host live lectures such as subject welcomes, assessment overviews and live forums through video conferencing tools.
  • Recorded video
    We record our subject lectures so that they are relevant to an applied learning outcome.
  • Learning guides
    In some cases, learning guides are also available in PDF form and are useful to students who prefer written material.
  • Assessments
    There are different types of assessments and projects to measure students’ understanding. Some of those types are: essay, multiple-choice questions, oral assessments.
  • Exams
    Some of the exams are proctored by the Academic Team via remote desktop sharing.
Equipment required

To get the most out of this exciting online experience, we recommend you equip yourself with the right tools for the job before you commence your studies.

All study resources (content and assessments) will be provided as part of the course. You will need to supply the following.

  • A good, reliable internet connection
  • Computer capable of running Windows (check with manufacturer if unsure)
  • Webcam
  • Sound capabilities (microphone/speakers)

Please note: should you wish to take electives, BUS2PMX - Project Management and/or CSE1ITX - Information Technology Fundamentals, and you are studying using an Apple computer, please let us know at the time of your selection.

Course costs*

Your degree fees are only $14,630 per year if you meet the relevant residency requirements, and are studying in a Commonwealth Supported Place.

  Year 1 Year 2 Year 3 Total
Qualification earned Diploma Associate degree Bachelor's degree  
You pay $14,630 $14,630 $14,630 $43,890
Course costs may vary depending on elective subjects chosen

Find out more about course costs

International course costs

*The University reserves the right to vary fees on an annual basis. Fees will not normally rise above 7 per cent per annum for continuing students. Should the University decide to increase its fees, that increase will take effect on 1 January of the following year. While every effort has been made by La Trobe University to ensure that the information on this website is up to date and accurate, La Trobe University does not give any guarantees, undertakings or warranties in relation to the accuracy, completeness and up to date status of the above information. Course costs may vary depending on elective subjects chosen.

†Eligibility criteria applies. Available to Australian citizens and Permanent Residents only.

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